When is Red Really Red?

Colour Matching in Pantone


There’s no doubt about it, colour is subjective. One person’s red is another’s orange or maybe even another’s burgundy. Is wine really red? Would you say the sunset can be considered red? Are the leaves turning red or would you say it’s more of a sienna?

When we created the colour palette for Halfpenny Postage we chose the perfect digital colours to express ourselves online. When it came time to recreate those colours for our packaging and even for our products, we discovered that yellow is everything from butter to saffron, and red is an entire feeling. Navy can be an inky ocean or a well-worn jean.

Our team spent hours looking through hundreds of Pantone swatches to colour match.

Eleven beautiful Halfpenny Postage colours. We hope you like them as much as we do.